⭐FRAGRANCE CARE & WEAR⭐

🌿 When You Receive Your Fragrance

If your fragrance has traveled (especially if it's traveled through very hot or cold temperatures), allow it to come to room temperature before wearing. Some fragrances also benefit from resting for about 24-48 hours after shipping. Some experts go so far as to recommend a 7 day rest period for decants.

Extreme temperature shifts and constant agitation during transit can temporarily disrupt the balance of alcohol and perfume oils, causing the scent to smell harsh or muted right out of the box. Having a rest period permits the formula to re-stabilize.

☀️ Store It Well

Fragrance lasts longest when kept in a cool, dry place away from direct sunlight and heat. A drawer or cabinet is a solid choice.

Avoid storing in bathrooms due to frequent changes in heat and humidity. Over time, those fluctuations can affect the fragrance and shorten its lifespan.

Avoid shaking the bottle. Trapped air bubbles will introduce excess oxygen and can speed up the breakdown of fragrance oils.

Spray bottles are better than dabbers as they limit the fragrances' exposure to oxygen.

✨ Apply, Don't Rub

Spray onto clean, moisturized skin and allow the fragrance to dry naturally.

Rubbing your wrists together can alter the molecules that make up the scent ingredients and ultimately change how some notes develop.

Spray onto clean, moisturized skin and allow the fragrance to dry naturally.

🧴 Moisturize

Apply a moisturizer before your fragrance whenever possible.

Well-moisturized skin helps fragrance last longer. Moisturizers create a hydrated surface that slows evaporation and gives the fragrance a better surface to cling to, allowing it to develop more gradually and last longer throughout the day.

👃 Give It Time

The opening is only the beginning.

Many fragrances change dramatically over 30 minutes to several hours after applying. If you're trying something new, don't judge it from the first spray alone.

👃 Understanding Notes

Top, middle, and base notes are the layers that make up the fragrance's scent profile. This is known as the Ofactory Pyramid. They describe how a scent evolves over time based on ingredient weight and evaporation rate.

Top Notes provide the initial impression and are what you smell immediately after spraying a fragrance. Because they are composed of light small molecules, they evaporate quickly.

Duration: 5-30 minutes.
Common Scents: Citrus (lemon, bergamot, grapefruit), light fruits and fresh herbs (basil, lavender).

Middle Notes:

Often referred to as the "heart" of the fragrance, middle notes emerge just as the top notes fade. They make up the core identity of the scent and are usually more mellow and rounded.

Duration: 20 minutes to 1 hour or up to several hours.
Common Scents: Florals (rose, jasmine, ylang ylang), spices (cinnamon, cardamom), and heavier fruits.

Base Notes: These form the foundation of the perfume. They are rich, heavy, and linger the longest, adding depth and resonance to the overall composition.

Duration: 6 hours to several days!
Common Scents: Woods (sandalwood, cedar), amber musk vanilla and patchouli.

When you hear "wait until the dry-down" it indicates that you should wait until after the base notes have emerged fully (known as the dry-down) to evaluate the true nature of the scent.

🎯 Important Terms

Projection (The Bubble): This is the distance a fragrance travels outward from your skin while you are standing still. It determines how close someone needs to be to smell you.

Low Projection: Often called a "skin scent." Someone must be hugging you or leaning in very close to smell it.
High Projection: Often called a "beast mode" fragrance. It radiates several feet away, filling your immediate personal space or a small room.
Composition: Projection is usually strongest during the first 1 to 2 hours when the light, volatile top notes are actively evaporating

Sillage (The Trail):

Sillage (pronounced see-yahzh) is the French word for "wake," like the trail of water left behind a moving boat. It is the scent track left behind in the air as you walk through a room.

The Test: If you walk out of an elevator and someone steps in after you and says, "Someone smells great," they are experiencing your fragrance's sillage.
Composition: Sillage relies heavily on middle and base notes. Because these molecules are heavier, they hang suspended in the air longer after you have physically moved away.

Longevity (The Clock)

Longevity is the natural third piece to this puzzle. Longevity is simply how many hours a fragrance remains detectable on your skin before disappearing completely.

A fragrance can have massive projection for 1 hour but terrible longevity.
Conversely, a scent can have weak projection but incredible longevity, quietly lasting on your skin for 12+ hours

🧪 Test More Than Once

Our sense of smell changes.

Weather, humidity, skin chemistry, and even what you've eaten can influence how a fragrance smells.

If you aren't sure after one wearing, try it again on another day.

Because everyone's skin has a unique molecular makeup, the exact same perfume can smell bright and crisp on one person, but heavy and sweet on another.

The primary factors that drive these scent transformations include your skin's hydration levels, pH balance (acidity), and body temperature.

❤️ There Is No "Best"

One person's signature scent is another person's scrubber.

The fragrance world is wonderfully subjective. Wear what brings you joy—not what someone else tells you is the "best."

✨ Where/How To Apply

For the best experience, spray fragrance on pulse points such as the wrists, neck, behind the ears, and inside the elbows. This helps diffuse fragrance as your body warms.

Why? Heat from these areas helps the fragrance develop naturally throughout the day.

You can also lightly mist clothing for longer wear, but always test delicate fabrics first, as some fragrances may stain. Be careful of perfumes that are colored or dark as these will leave marks on clothing

If applying to hair, spray onto a hairbrush or use a light mist from a distance rather than spraying directly onto the hair, as the alcohol in fragrance can be drying. The best option is to purchase mists that are made especially for the hair