LA MAR

Overall vibe:
Luminous aquatic white floral with creamy tropical softness and a distinctly luxury-resort atmosphere. It feels elegant, transportive, and quietly sensual—like expensive sunscreen on warm skin after swimming in the ocean, with sea salt in the air and creamy white flowers drifting through the breeze. The seawater note keeps the florals airy and mineralic, while coconut and almond milk create a smooth “sun-warmed skin” texture rather than a sugary beach scent.

Longevity:
6–10 hours (moderate to strong; creamy florals, benzoin, and coconut linger beautifully on skin and clothing while staying smooth and refined rather than dense)

Projection:
Moderate to strong in the opening with a salty-floral marine aura, then settles into a creamy, close-to-the-skin tropical musk with an elegant oceanic trail. It projects enough to get noticed, but never feels loud or abrasive.

When / where to wear:

• Spring and summer (especially humid coastal weather)
• Resort vacations / beach dinners / yacht energy
• Upscale daytime events and luxury casual settings
• Warm evenings outdoors
• Situations where you want effortless elegance and “expensive vacation” energy without smelling overtly sweet

Best for:

• Lovers of creamy white florals with aquatic freshness
• Fans of sophisticated tropical fragrances that avoid sunscreen overload
• People who enjoy elegant “clean skin after the ocean” scents
• Anyone drawn to refined beachy perfumes with niche-quality composition and soft sensuality

If you like X DNA, you’ll love La Mar:

• If you like Diptyque Do Son, you’ll love La Mar (both feature airy tuberose and white florals with a breezy, elegant softness—La Mar adds salt and coconut)
• If you like Tom Ford Soleil Blanc, you’ll love La Mar (both explore luxurious beachy creaminess, though La Mar is fresher, saltier, and more floral)
• If you like Estée Lauder Bronze Goddess, you’ll love La Mar (both evoke warm skin and tropical elegance, but La Mar is much more refined and aquatic)
• If you like Maison Margiela Beach Walk, you’ll love La Mar (both capture salty skin and beach air, though La Mar feels more niche, creamy, and sophisticated)
• If you like Liquides Imaginaires Blanche Bête, you’ll love La Mar (both have creamy lactonic softness and an ethereal texture, but La Mar is aquatic rather than incense-heavy)

FRAGRANCE NOTES

TOP NOTES: Gardenia, Sea water and Pink Pepper

MIDDLE NOTES: Indian Tuberose, Jasmine Sambac and Ginger

BASE NOTES: Coconut, Almond Milk and Olibanum.

LA MAR by House of BŌ is a Floral Aquatic fragrance for women and men.

LA MAR was launched in 2021.

The nose behind this fragrance is Rodrigo Flores-Roux. 

Our decants are rebottled by The Scent Garden, LLC from genuine fragrance bottles. The Scent Garden LLC is a wholly independent entity not affiliated, connected, or associated with House of Bo.  Original manufacturer's bottles not included with purchase.